There’s never been a better time to be an influencer. The rise of the internet has only accelerated this trend and made it easier than ever for creative individuals like you to gain notoriety and spread your message in previously unimagined ways.
In the past, having followers on social media was enough to ensure your voice went unheard. But now, with so many voices being able to come together through digital channels, we have the power collectively to create change for good or to spread the propaganda of our choice. The options are endless, and the potential rewards are massive:
From partnering with established brands to getting your face on a product or service to using SimplyGram – Instagram follower booster, there are so many opportunities for an individual who is ready and willing to take action.
Influencer marketing is real and it’s here to stay
With the internet making it easier than ever for individuals to become brand ambassadors, the landscape of marketing is changing drastically. In the past, it was only the large corporations that had the money, power, and reach to launch an entire advertising campaign around an idea or a product.
But now, with the rise of the internet, we have an entire ecosystem where millions of people are willing to be brand ambassadors. It’s estimated that half of the people on the planet use the internet, and over 80% of them do it regularly. In this new environment, traditional marketing strategies can no longer effectively reach this huge audience.
Digital influencers have more impact than ever before
Today’s social media landscape is filled with multi-brands and hyper-agile brands that are relying heavily on digital influencer marketing. This is where brands can benefit from the power of digital influencers. By partnering with actual consumers or content contributors, brands can reach audiences who are more likely to be interested in the product or brand in the first place.
Brands are leveraging the Internet as a marketing resource
The Internet has become an invaluable resource for businesses. It has replaced expensive and time-consuming ad buys in television and print as the primary source of marketing communications. This shift has meant that brands have fewer expenses tied up in traditional media, which have seen reduced readership, compared to digital ads. Digital ads load almost instantly, don’t require print or digital ad placement, and are almost exclusively viewable online.
Video has overtaken still photography as the one true way to capture the emotion
With the rise of social media, video has become a more frequent form of content sharing. It was once the domain of advertisers, who usually relied on still photography to capture audiences’ emotions. Credit card giant American Express is one of the first brands to experiment with video ads. The brand used its production studio, called American Express Studios, to create a series of videos to promote three of its brands. One video, for example, featured American Express travel partners during an exotic vacation to the Maldives.
Influencer marketing is here to stay, and it can have a huge impact on your business. It’s not only going to be more common, it’ll be more effective. With the rise of social media and the internet, the landscape of marketing is changing drastically. Traditionally, marketing strategies focused on printed materials, radio, and television. Now, brands are finding new and creative ways to reach their target audience through social media.